Everyone wants to style their hair with ease and minimal heat damage, and when the Dyson Air Wrap came out it was a hit, but that price point was just so far out there, it didn't make much sense to spend that much. Shark Beauty came to rescue with their FlexStyle Air Wrap which they released for more than half of the price of the Dyson. The Dyson will run you close to $600, where this Shark styler will only cost you around $250. The FlexStyle, which is indistinguishable from it's Dyson competitor in both performance, and design, is the clear winner for me. I don't find myself struggling to maintain the curls formed with my FlexWrap and I'm extremely happy with the results I get using it time and time again.
On the box it's stated that the FlexStyle uses Coanda Technology, which is the same effect Dyson uses. This Coanda Technology creates a vortex of air inside its 1.25-inch curling barrel that draws hair that wraps around it automatically which forms and retains the curl. Both the Dyson and the Shark use less heat because there is no need for a hot barrel to force hair into the desired curled shape.